Elevate Your Mind.

Through the Master Mind Newsletter, delivered every other Tuesday, we unleash your full potential and upgrade decision-making. We’ll explore mental models and life design.

Hi, I’m
Juan Carlos

Fueled by a passion for storytelling and excitement for life design, I find joy in reframing narratives to illuminate paths toward fulfillment. My experience spans high-growth startups, filmmaking, and social impact, culminating in my authorship of “Mind Guide: 49 Mental Models for Effective Decision Making.” Through mentoring and coaching, I guide teams and individuals to discover purpose and cultivate a meaningful life.

My Story

I started in film, directing award-winning features such as ‘Know How’ and ‘Second Skin.’ These cinematic endeavors earned me recognition and allowed me to serve as a spokesperson for Adobe. I founded the White Roof Project, a grassroots climate activism campaign that mitigated the urban heat island effect and spurred community-led social change.

I carried my storytelling skills and passion for societal transformation as I transitioned into the startup ecosystem. Initially, I contributed to social impact apps, converting complex issues into accessible solutions. This early experience laid a foundation for my later work, where I led the development of groundbreaking products within high-growth startups. My work has underscored the potential of technology to innovate industries and amplify the quality of human life.

Know How

I wrote and directed Know How with youth in foster care. The film captures the reality of life in the system and those dealing with it.

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Second Skin

I directed and edited Second Skin, a film that uncovers the intricate dynamics of online gaming and its impact on the lives of real people.

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White Roof Project

I founded this United States-based nonprofit organization in 2010. Its primary mission was to combat the urban heat island effect.

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In a nutshell

My mission is to empower individuals to unearth their purpose and architect a life of profound meaning.

Frequently Asked Questions

My writing covers a diverse range of topics across articles and books, designed to promote personal growth, understanding, and impactful decision-making. You’ll find in-depth exploration of mental models and their application in everyday life, including practical mental model ‘cookbooks’. I also delve into life design, offering insights to help you craft a purposeful and fulfilling existence. Beyond these, I have authored and illustrated three children’s picture books — ‘An Unforgettable World’, ‘We Are All One’, and ‘Bird Nerd.’ They serve to inspire and educate young minds. Additionally, keep an eye out for my upcoming book, “Mind Guide,” which is set to hit shelves soon.

Every other Tuesday, I send out a newsletter filled with thought-provoking pieces. These ideas are designed to spark introspection and inspire action, helping you make meaningful strides in your personal and professional life.

I offer personalized mentorship to entrepreneurs and individuals seeking to grow. My guidance can help you navigate startup life and leadership challenges, providing you with the tools and strategies to overcome obstacles and reach your goals.

The ‘Problem Solving with Mental Models’ is a 52-week email series where you receive one new mental model each week for an entire year. Mental models are practical thinking tools that simplify complexity, and enhance our understanding of the world around us. They guide our perceptions, bolster decision-making, and aid in problem-solving. Subscribers gain access to these powerful cognitive tools delivered directly to their inbox.

I’m always excited to connect with like-minded individuals and fellow change-makers. Whether it’s for a chat, a podcast appearance, or even a speaking opportunity, I’d love to hear from you: contact@readjuancarlos.com