Elevate Your Mind.
Through the Master Mind Newsletter, delivered every other Tuesday, we unleash your full potential and upgrade decision-making. We’ll explore mental models and life design.

Mental Models
49 Primers • 190 Pages
Overwhelmed by the world’s complexities? Simplify and enhance your understanding with mental models. They are cognitive frameworks that shape our understanding and help us make better decisions.
Cookbooks
11 Recipes • 40 Pages
A Mental Models Cookbook takes a comprehensive approach to thinking and decision-making by combining several, much like a delicious dish with multiple ingredients.

Create an iOS App
Leveraging AI
Embark on the exciting journey of creating your own AI-powered iOS application. This step-by-step guide walks you through the process, offering practical insights to help you navigate development.

Write and Illustrate a
Picture Book
Unleash your creativity and bring stories to life. This guide provides practical advice on writing and illustrating your own picture book, fostering a blend of creativity and storytelling skills.

Personal Branding
for Creatives
Your personal brand reflects who you are and what you stand for. Discover how to craft a compelling and authentic brand narrative with this comprehensive guide. Let’s get into it now.

Find Inspiration and Choose Your Next Obsession Wisely
Embark on the exciting journey of creating your own AI-powered iOS application. This step-by-step guide walks you through the process, offering practical insights to help you navigate the app development world.

Decide Whether to Launch Independently or Mainstream
Unleash your creativity and bring stories to life. This guide provides practical advice on writing and illustrating your own picture book, fostering a blend of creativity and storytelling skills.
Unlock Clear Thinking
Mental Models
Cookbooks
Articles
Frequently Asked Questions
Hi, I’m
Juan Carlos
Fueled by a passion for storytelling and excitement for life design, I find joy in reframing narratives to illuminate paths toward fulfillment. My experience spans high-growth startups, filmmaking, and social impact, culminating in my authorship of “Mind Guide: 49 Mental Models for Effective Decision Making.” Through mentoring and coaching, I guide teams and individuals to discover purpose and cultivate a meaningful life.

My Story
I started in film, directing award-winning features such as ‘Know How’ and ‘Second Skin.’ These cinematic endeavors earned me recognition and allowed me to serve as a spokesperson for Adobe. I founded the White Roof Project, a grassroots climate activism campaign that mitigated the urban heat island effect and spurred community-led social change.
I carried my storytelling skills and passion for societal transformation as I transitioned into the startup ecosystem. Initially, I contributed to social impact apps, converting complex issues into accessible solutions. This early experience laid a foundation for my later work, where I led the development of groundbreaking products within high-growth startups. My work has underscored the potential of technology to innovate industries and amplify the quality of human life.