Elevate Your Mind.

Through the Re:Mind Newsletter, delivered every other Tuesday, we unleash your full potential and upgrade decision-making. We’ll explore mental models and life design.

50 models for Decision-Making

Re:Mind
Life Strategy Book

Dive into the power of mental models with a comprehensive exploration of cognitive tools designed to simplify the world’s complexities and catalyze effective decision-making. This book comprises 50 thoughtfully curated mental models, each serving as a guiding light to navigate personal and professional journeys.

The book launches in late 2024 and will be sent on the release date.

What People Are Saying

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Juan Carlos’ extensive range of mental models has been a joy to delve into. Each has been an enlightening experience, prompting new ideas and taking my thinking into uncharted territory.
Nick Susi
Strategy Executive
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Juan Carlos has played a pivotal role in my personal and professional growth, offering invaluable insights into problem-solving and interpersonal communication.
Jeremy Kotin
Filmmaker
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Juan Carlos offers a unique approach and progressive solutions to everyday problems. His thorough research and personal outlook guide us toward being a more open society.
Jay G.
Media Executive

Picture Books

where to buy them

My past work is a collection of children’s books, each crafted to stimulate young minds and foster curiosity about the world and its diverse inhabitants.

An Unforgettable World

Travel, Animals

The world’s beauty is boundless, and so is a child’s imagination. This story captures the wonder of our natural surroundings, from majestic animals to twinkling stars, instilling a deep sense of curiosity and appreciation for our shared world.

We Are All One

Philosophy, Social Skills

From bustling metropolises to quiet country towns, we share this Earth in all its diversity. This book takes young readers on a journey around the globe, highlighting our shared human experience amidst our beautiful differences.

Bird Nerd

Philosophy, Social Skills

Embark on a journey with a young bird aficionado as she navigates the wonders of avian life. Her binoculars unveil the mysteries of the feathered beings around her—sparrows or blue jays, each encounter is a new revelation.

Hi, I’m
Juan Carlos

Fueled by a passion for storytelling and excitement for life design, I find joy in reframing narratives to illuminate paths toward fulfillment. My experience spans high-growth startups, filmmaking, and social impact. Through mentoring and coaching, I guide teams and individuals to discover purpose and cultivate a meaningful life.

My Story

I started in film, directing award-winning features such as ‘Know How’ and ‘Second Skin.’ These cinematic endeavors earned me recognition and allowed me to serve as a spokesperson for Adobe. I founded the White Roof Project, a grassroots climate activism campaign that mitigated the urban heat island effect and spurred community-led social change.

I carried my storytelling skills and passion for societal transformation as I transitioned into the startup ecosystem. Initially, I contributed to social impact apps, converting complex issues into accessible solutions. This early experience laid a foundation for my later work, where I led the development of groundbreaking products within high-growth startups. My work has underscored the potential of technology to innovate and amplify the quality of human life.

In a nutshell

My mission is to empower individuals to unearth their purpose and architect a life of profound meaning.