Elevate Your Mind.
Through the Master Mind Newsletter, delivered every other Tuesday, we unleash your full potential and upgrade decision-making. We’ll explore mental models and life design.
Mind Guide
Dive into the power of mental models with a comprehensive exploration of cognitive tools designed to simplify the world’s complexities and catalyze effective decision-making. This book comprises 49 thoughtfully curated mental models, each serving as a guiding light to navigate personal and professional journeys. Unlock your potential and embrace a life of clarity.
The book launches on January 9, 2024, and will be dispatched on the release date.
What People Are Saying
Picture Books
where to buy them
My past work is a collection of children’s books, each crafted to stimulate young minds and foster curiosity about the world and its diverse inhabitants.
An Unforgettable World
Travel, Animals
The world’s beauty is boundless, and so is a child’s imagination. This story captures the wonder of our natural surroundings, from majestic animals to twinkling stars, instilling a deep sense of curiosity and appreciation for our shared world.
We Are All One
Philosophy, Social Skills
From bustling metropolises to quiet country towns, we share this Earth in all its diversity. This book takes young readers on a journey around the globe, highlighting our shared human experience amidst our beautiful differences.
Bird Nerd
Philosophy, Social Skills
Embark on a journey with a young bird aficionado as she navigates the wonders of avian life. Her binoculars unveil the mysteries of the feathered beings around her—sparrows or blue jays, each encounter is a new revelation.
Hi, I’m
Juan Carlos
Fueled by a passion for storytelling and excitement for life design, I find joy in reframing narratives to illuminate paths toward fulfillment. My experience spans high-growth startups, filmmaking, and social impact, culminating in my authorship of “Mind Guide: 49 Mental Models for Effective Decision Making.” Through mentoring and coaching, I guide teams and individuals to discover purpose and cultivate a meaningful life.
My Story
I started in film, directing award-winning features such as ‘Know How’ and ‘Second Skin.’ These cinematic endeavors earned me recognition and allowed me to serve as a spokesperson for Adobe. I founded the White Roof Project, a grassroots climate activism campaign that mitigated the urban heat island effect and spurred community-led social change.
I carried my storytelling skills and passion for societal transformation as I transitioned into the startup ecosystem. Initially, I contributed to social impact apps, converting complex issues into accessible solutions. This early experience laid a foundation for my later work, where I led the development of groundbreaking products within high-growth startups. My work has underscored the potential of technology to innovate industries and amplify the quality of human life.