Elevate Your Mind.

Through the Re:Mind Newsletter, delivered every other Tuesday, we unleash your full potential and upgrade decision-making. We’ll explore mental models and life design.

50 models for decision-making

Re:Mind Life Strategy Book

Dive into the power of mental models with a comprehensive exploration of cognitive tools designed to simplify the world’s complexities and catalyze effective decision-making. This book comprises 49 thoughtfully curated mental models, each serving as a guiding light to navigate personal and professional journeys. Unlock your potential and embrace a life of clarity.

Pre-order now! The book launches in late 2024 and will be dispatched on the release date.

Unlock the potential of mental models

So what are mental models, and why are they so crucial? Picture mental models as the cognitive blueprints we use to understand the world around us, make decisions, and solve problems. But why are they important? The mental models we use directly influence the quality of our decisions and, by extension, the outcomes we experience in life. Having a diverse array of mental models allows us to approach problems from different angles, enhancing our problem-solving capabilities and aiding us in making better decisions.

Make Better Decisions

I spent two years and over 1,000 hours researching mental models. I chose to write about 50, carefully selected for their value, and distilled them into an easy-to-follow primer.

These models simplify complexity and provide you with a clearer understanding of life. They also enable you to make decisions confidently and approach problem-solving more efficiently and effectively. Update your outdated mental models and equip yourself with a tool to transform your decision-making and problem-solving approach.

What’s it About?

  • Decision-Making
  • Problem-Solving
  • Cognitive Psychology
  • Economics & Finance
  • Systems Thinking
  • Philosophy


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How it Will Help You

The book provides various tools and frameworks for approaching decision-making challenges, tackling problems, analyzing information, and applying them in multiple contexts. Mental models can deliver personal growth insights that improve your professional outcomes.

Improved Decision-Making Skills

They can help you understand systems and make decisions by breaking problems into components.

Enhanced Problem-Solving Abilities

They can help you identify the root causes of problems and develop creative solutions.

Enhanced Critical Thinking Skills

They help you analyze and evaluate information more effectively, leading to improved critical thinking skills.

What People Are Saying

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Juan Carlos’ extensive range of mental models has been a joy to delve into. Each has been an enlightening experience, prompting new ideas and taking my thinking into uncharted territory.
Nick Susi
Strategy Executive
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Juan Carlos has played a pivotal role in my personal and professional growth, offering invaluable insights into problem-solving and interpersonal communication.
Jeremy Kotin
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Juan Carlos offers a unique approach and progressive solutions to everyday problems. His thorough research and personal outlook guide us toward being a more open society.
Jay G.
Media Executive

Hi, I’m
Juan Carlos

I’m a creator at heart, a filmmaker by instinct, and a polymath who thrives on diversity. My life’s work is about framing: capturing, exploring, and sometimes breaking conventional boundaries to uncover deeper truths.

My Story

From directing award-winning films to leading product innovation at startups, my career spans the creative and the analytical. I’ve authored children’s books under desert skies, each designed to spark curiosity and independent thought in young minds. Whether through technology that simplifies complex issues or through mental models that enhance clarity, I constantly strive to reimagine how we perceive and interact with the world.

In my personal life, I’m a father fascinated by nature and humanity’s marvels. I share this wonder with my children as we explore the world’s beauty together. Every day offers a new frame, reminding us that what we focus on defines our lives’ story.

take the next step

Are you ready to upgrade your thinking?

With 49 different models at your fingertips, from the tried-and-true to the lesser-known gems, you’ll be equipped to update your outdated mental models and approach life’s challenges with a fresh perspective. So come on in, and let’s explore the power of mental models together.