E-mail Course

52 Weeks to Mental Model Mastery

Dive into the power of mental models with a comprehensive exploration of cognitive tools designed to simplify the world’s complexities and catalyze effective decision-making. This course comprises 49 thoughtfully curated mental models, each serving as a guiding light to navigate personal and professional journeys. Unlock your potential and embrace a life of clarity.

Unlock the potential of mental models

So what are mental models, and why are they so crucial? Picture mental models as the cognitive blueprints we use to understand the world around us, make decisions, and solve problems. But why are they important? The mental models we use directly influence the quality of our decisions and, by extension, the outcomes we experience in life. Having a diverse array of mental models allows us to approach problems from different angles, enhancing our problem-solving capabilities and aiding us in making better decisions.

Make Better Decisions

I spent two years and over 1,000 hours researching mental models. I chose to write about 49, carefully selected for their value, and distilled them into an easy-to-follow primer.

These models simplify complexity and provide you with a clearer understanding of life. They also enable you to make decisions confidently and approach problem-solving more efficiently and effectively. Update your outdated mental models and equip yourself with a tool to transform your decision-making and problem-solving approach.

What’s it About?

  • Decision-Making
  • Problem-Solving
  • Cognitive Psychology
  • Economics & Finance
  • Systems Thinking
  • Philosophy


Mental Models






Crash Course

How it Will Help You

The course provides various tools and frameworks for approaching decision-making challenges, tackling problems, analyzing information, and applying them in multiple contexts. Mental models can deliver personal growth insights that improve your professional outcomes.

Improved Decision-Making Skills

They can help you understand systems and make decisions by breaking problems into components.

Enhanced Problem-Solving Abilities

They can help you identify the root causes of problems and develop creative solutions.

Enhanced Critical Thinking Skills

They help you analyze and evaluate information more effectively, leading to improved critical thinking skills.

What People Are Saying

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Juan Carlos’ extensive range of mental models has been a joy to delve into. Each has been an enlightening experience, prompting new ideas and taking my thinking into uncharted territory.
Nick Susi
Strategy Executive
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Juan Carlos has played a pivotal role in my personal and professional growth, offering invaluable insights into problem-solving and interpersonal communication.
Jeremy Kotin
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Juan Carlos offers a unique approach and progressive solutions to everyday problems. His thorough research and personal outlook guide us toward being a more open society.
Jay G.
Media Executive

Hi, I’m
Juan Carlos

Fueled by a passion for storytelling and excitement for life design, I find joy in reframing narratives to illuminate paths toward fulfillment. My experience spans high-growth startups, filmmaking, and social impact. Through mentoring and coaching, I guide teams and individuals to discover purpose and cultivate a meaningful life.

My Story

I started in film, directing award-winning features such as ‘Know How’ and ‘Second Skin.’ These cinematic endeavors earned me recognition and allowed me to serve as a spokesperson for Adobe. I founded the White Roof Project, a grassroots climate activism campaign that mitigated the urban heat island effect and spurred community-led social change.

I carried my storytelling skills and passion for societal transformation as I transitioned into the startup ecosystem. Initially, I contributed to social impact apps, converting complex issues into accessible solutions. This early experience laid a foundation for my later work, where I led the development of groundbreaking products within high-growth startups. My work has underscored the potential of technology to innovate and amplify the quality of human life.

take the next step

Are you ready to upgrade your thinking?

With 49 different models at your fingertips, from the tried-and-true to the lesser-known gems, you’ll be equipped to update your outdated mental models and approach life’s challenges with a fresh perspective. So come on in, and let’s explore the power of mental models together.